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Writing

Notes for people who own the product.

Mobile performance, Flutter architecture, and the business cost of technical decisions — written for founders, CTOs, and engineering leads.

Your App Shouldn't Need to Know Everything That Happens

Event-driven communication in Flutter and Android isn't really about sending events. It's about letting the right parts of an app react to change without knowing too much about each other — and knowing when a global event bus is the wrong tool.

Why your app's cold start is quietly costing you users

The users you lose to a slow launch never complain — they just don't come back. A practical guide to measuring cold start, finding where the time goes, and getting it back.

The most expensive bug doesn't crash anything

When a revenue flow breaks, it usually breaks quietly — no error, no ticket, just a number that's lower than it should be. That's where the money hides.